THE DAILY CUT

• ALL INDIA SOUR BEER MONTH
  
• B.D.S.M
• CHHAPAAK
• BEER BOX
  
• MATLABI
• KULFI COLLECTIVE
  
• RECORD ROOM
  
• MIND GRIND
  
• MANTRI CARDS
  
• SO FUNNY
  
• CHAAP
  
• POPCORN GARAGE
  
• NO THEPLA HOLIDAYS
  
• MOONSHINE
  
• BE NUTS!
  
• FAT CAT PIZZA
  
• HOWRAT
  
• TAMU’S CHIPS
  
• FRESHLY BAKED
  
• PALM READING
• UNTRIGGERED
  

MOONSHINE PROJECT TEAM:
Studio: Junglegym
Creative Direction: Nikhil More
Design: Saahir Shetty

Moonshine– India’s first meadery, brought us in to rebrand and design a new packaging system for their range of meads. Their existing brand identity and packaging, though well-received by patrons and critics alike, was facing a peculiar problem at the retail level: shopkeepers were referring to the mead as “M-M” rather than moonshine. Our primary objective with the rebranding and packaging was to fix this issue.

We came up with a crowd-sourced label system that carried at the centre of it the primary logo unit: a white circle representing the moon. Artists were provided with a template along with guidelines that maintained a certain level of brand continuity, while keeping each label unique.



AWARDS & FEATURES:
2021 Kyoorius Design Awards - Blue Elephant for Branding & Identity
2021 Kyoorius Design Awards - Blue Elephant for Packaging Design
2022 Dieline Awards - Finalist in Beverage Brand Identity System

® All Right