THE DAILY CUT

• ALL INDIA SOUR BEER MONTH
  
• B.D.S.M
• CHHAPAAK
• BEER BOX
  
• MATLABI
• KULFI COLLECTIVE
  
• RECORD ROOM
  
• MIND GRIND
  
• MANTRI CARDS
  
• SO FUNNY
  
• CHAAP
  
• POPCORN GARAGE
  
• NO THEPLA HOLIDAYS
  
• MOONSHINE
  
• BE NUTS!
  
• FAT CAT PIZZA
  
• HOWRAT
  
• TAMU’S CHIPS
  
• FRESHLY BAKED
  
• PALM READING
• UNTRIGGERED
  

THE DAILY CUT PROJECT TEAM:
Studio: Junglegym
Creative Direction: Nikhil More
Design: Saahir Shetty
Copy: Sanath Valladares
Print Production: Sachin Pardeshi
Photography: Nupur Agrawal

The Daily Cut is India’s first single-batch artisanal charcuterie brand. With a focus on local ingredients and flavours, The Daily Cut exists to improve the level of charcuterie and appreciation of meat in India.

We worked with The Daily Cut on coming up with a low-cost and eco-friendly packaging for them. Focusing on the brand's uniqueness in offering freshly made cold cuts using local ingredients - we crafted a label system inspired by local bus tickets. This gave the packaging the desired local charm and familiarity for Indian consumers with a touch of functionality of marking the date of packing as a core graphic element to highlight the brand's emphasis on being fresh always.

® All Right