THE DAILY CUT
Studio: Junglegym
Creative Direction: Nikhil More
Design: Saahir Shetty
Animation: Pranav Nawar
Positioned as an accessible and friendly service, the central idea of 'calling some pints home' highlights the brand’s focus on ease of use. The logo ties back into this idea by becoming the button that makes it all happen - "Press [B] for Beer”. The visual language uses bold and punchy typography, playful copy and a fun mascot, that makes the brand engaging and accessible to all.