THE DAILY CUT

• ALL INDIA SOUR BEER MONTH
  
• B.D.S.M
• CHHAPAAK
• BEER BOX
  
• MATLABI
• KULFI COLLECTIVE
  
• RECORD ROOM
  
• MIND GRIND
  
• MANTRI CARDS
  
• SO FUNNY
  
• CHAAP
  
• POPCORN GARAGE
  
• NO THEPLA HOLIDAYS
  
• MOONSHINE
  
• BE NUTS!
  
• FAT CAT PIZZA
  
• HOWRAT
  
• TAMU’S CHIPS
  
• FRESHLY BAKED
  
• PALM READING
• UNTRIGGERED
  

NO THEPLA HOLIDAYS PROJECT TEAM:
Studio: Junglegym
Creative Direction & Design: Nikhil More
Illustration: Saahir Shetty
No Thepla Holidays specializes in group travel to destinations around the globe. Trips cover music festivals, quirky events, offbeat locations, adventurous activities, insane parties and a whole lot of fun.

The No Thepla team approached us to redesign their identity. Their pre-existing identity had a “cute” look to it that didn't communicate their edginess and the nature of their trips. We strategized their positioning and decided to embrace their “travel hard, party harder” attitude. This ensured they stayed true to their instinct and carved out a niche for themselves in a relatively saturated travel market.

® All Right