THE DAILY CUT

• ALL INDIA SOUR BEER MONTH
  
• B.D.S.M
• CHHAPAAK
• BEER BOX
  
• MATLABI
• KULFI COLLECTIVE
  
• RECORD ROOM
  
• MIND GRIND
  
• MANTRI CARDS
  
• SO FUNNY
  
• CHAAP
  
• POPCORN GARAGE
  
• NO THEPLA HOLIDAYS
  
• MOONSHINE
  
• BE NUTS!
  
• FAT CAT PIZZA
  
• HOWRAT
  
• TAMU’S CHIPS
  
• FRESHLY BAKED
  
• PALM READING
• UNTRIGGERED
  

CHAAP PROJECT TEAM:
Studio: Chaap
Design: Saahir Shetty
Special Thanks: Nikhil More

Chaap is an artist-run design and screen print studio dedicated to empowering local creators and brands. The print studio aims to provide them with services that transform their art into marketable apparel.

The task was to design the logo and other supporting brand assets. "Chaap" in Hindi can refer to a logo, meaning a mark or impression. To create a "Chaap" for Chaap, we designed a mark inspired by the printer's marks used for accuracy and detecting inconsistencies during printing, called The Star Target. Chaap's logo also has a strong Indian connection, as it resembles the Ashoka Chakra, often considered the "chaap" or mark of India's identity.

In Hindi, "chaap" also means print, copy, or duplication. Other Chaap logo variations were designed with the theme of duplication in mind, using existing iconic logo marks in appropriate contexts. For instance, a Chaap logo that duplicates a popular shipping company in India, DTDC, is used on Chaap's shipping labels. The idea is to create a library of such duplicates of iconic marks and logos, reinforcing the theme of duplication and replication.

® All Right