THE DAILY CUT

• ALL INDIA SOUR BEER MONTH
  
• B.D.S.M
• CHHAPAAK
• BEER BOX
  
• MATLABI
• KULFI COLLECTIVE
  
• RECORD ROOM
  
• MIND GRIND
  
• MANTRI CARDS
  
• SO FUNNY
  
• CHAAP
  
• POPCORN GARAGE
  
• NO THEPLA HOLIDAYS
  
• MOONSHINE
  
• BE NUTS!
  
• FAT CAT PIZZA
  
• HOWRAT
  
• TAMU’S CHIPS
  
• FRESHLY BAKED
  
• PALM READING
• UNTRIGGERED
  

AII INDIA
SOUR BEER MONTH PROJECT TEAM:
Studio: Junglegym
Creative Direction: Nikhil More
Design: Saahir Shetty
We were called in to design the creatives for India's first SOUR BEER MONTH featuring 26 local Indian craft breweries from 7 cities that came together for the first time - with 30+ sour beers on tap across the country!

We came up with a variable system for creatives that reflected the funkiness of sour beers. The use of an odd and zany mascot like the Indian Chameleon that stood for sour beer’s diverse range of colours, along with quirky typography and a colour system inspired by the beers and ingredients in them made each creative unique and in tune with the product on offer.

® All Right