THE DAILY CUT

• ALL INDIA SOUR BEER MONTH
  
• B.D.S.M
• CHHAPAAK
• BEER BOX
  
• MATLABI
• KULFI COLLECTIVE
  
• RECORD ROOM
  
• MIND GRIND
  
• MANTRI CARDS
  
• SO FUNNY
  
• CHAAP
  
• POPCORN GARAGE
  
• NO THEPLA HOLIDAYS
  
• MOONSHINE
  
• BE NUTS!
  
• FAT CAT PIZZA
  
• HOWRAT
  
• TAMU’S CHIPS
  
• FRESHLY BAKED
  
• PALM READING
• UNTRIGGERED
  

HOWRAT PROJECT TEAM:
Studio: Chaap
Creative Direction: Raveesh Parhi
Design & Print: Saahir Shetty
Special Thanks: Nikhil More, Hari Sundari, Nupoor Sapre
"Howrat" was a t-shirt designed to satirize hypebeasts — individuals who are highly enthusiastic about and seek out the latest and most exclusive fashion trends, often focusing on streetwear and limited-edition items.

The term "howrat" is a Marathi word that means to have or show an intense and selfish desire. The t-shirt was created to mock the insatiable appetite of hypebeasts.

"Howrat's" design replicated that of an iconic skateboard brand, Thrasher Magazine, which later was embraced by hypebeasts. This choice added layers of irony, as the t-shirt both criticized and paradoxically appealed to the very trend it mocked.

® All Right