So Munch
PROJECT TEAM:
Art Direction & Design: Saahir Shetty
Special Thanks: Tulika Agarwal
So Munch is all about the love for munchies. For this lovable reason, its visual identity is baked around a character that lives solely to munch - a pair of lips with hands, the only parts essential for munching.

The logo is the same pair of lips about to munch, shaped like a heart, conveying the brand's love for munchies.

For the cup, the design is laid out frame by frame, like a stop-motion animation - you watch it come to life while you wait in anticipation for your cake to bake in the microwave.

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